Beyond the Blog: Social Media and the Visual Arts
The panel will feature a mix of artists, digital influencers and art administrators in an interactive discussion on how social media effects art organizations and visual art in Philadelphia. Some topics that will be explored:
The need to brand contemporary art online (challenges + opportunities). Ways to attract new audiences. Why more art/ cultural art organizations should embrace digital marketing. How platforms like Instagram and Snapchat are changing the paradigm of how to display contemporary art. How art bloggers & other digital advocates can leverage their love of the arts into other practices and efforts: monetary, relationship building, etc.