Media Conference

This full day conference will touch on a variety of trends, best practices, case studies and more surrounding the wide umbrella that is 'media'. The day will be split into three different sections - The State of Digital, The Evolution of Traditional and The Future of Media. End the event with a Twitter Q&A panel discussion where you can get your questions answered and leave with actionable advice for your personal brand, company, organization, etc.

After the conference, network with attendees and enjoy some snacks and beverages at our closing happy hour.

Food & Beverage provided by La Peg

Agenda

Emceed by Justin Mathews, Managing Director at Tonic Design Co.

• 10:00 AM | Registration and Networking
• 10:30 AM | Welcoming Remarks
• 10:40 AM | The State of Digital
  • Digital Strategy: A lesson in critical marketing planning and development with Brian Bischoff, Principal in CapTech’s Customer Experience practice
  • Own the Moment: Digital Marketing in Real Time with Art Stiefel, Director of Digital Marketing, Brownstein Group
  • A Manager's Guide to Data Driven Decisions with Amy Lavin, Director, Master of Science – Digital Innovation in Marketing, Temple University
• 11:20 AM | More Than a Pretty Picture - Panel Discussion
  • Moderated By: Brendan Lowry, Marketing Director, Curalate & Creator, Peopledelphia
  • Nate Nichols, Founder, Palette Group
  • Laurie Satran, Social Media Strategy Manager, STARR Restaurants
  • Kelly Smith, Photographer and Social Media Manager, United By Blue
  • William Warren Jr., Marketing Coordinator, Mitchell & Ness Nostalgia Co.
• 12:00 PM | Lunch
• 1:00 PM | The Evolution of Traditional
  • Emotions Through Physical Design with Nick Matarese, President and Creative Director, The Barn Creative
  • Sponsored Content: The media’s shift in storytelling with Alisha Miranda, Client Success Manager, Technical.ly
  • Marketing Extreme Belief with Steve Red, Chief Creative Officer and Steve O'Connell, Executive Creative Director, Red Tettemer O'Connell + Partners
  • Evolution of SEO with Lance Bachmann, Founder and President of 1SEO.com Digital Agency
  • Designing a Brand with Natalie Nixon, Associate Professor and the Director of The Strategic Design MBA program at Philadelphia University
• 2:20 PM | Break
• 2:40 PM | The Future of Media
  • Creating Immersive Realities and Virtual Experiences with Ricardo Rivera, Creative Director and Co-founder, Klip Collective
  • Not All Impressions Are Created Equal with George Ward, Chief Engagement and Innovation Officer, Allen & Gerritsen
  • Social Video - A guide to going viral. with Peter Heacock, Creative Director, Unpopular Now
  • Top Media Trends with Courtney Goldstein, Vice President of Digital Marketing, Comcast
  • Digital Advertising is Growing Up (Finally!) with Ryan Hurley, Director of Performance Marketing, The Archer Group
• 4:00 PM | Break
• 4:20 PM | Twitter Q&A Panel Discussion
• 5:00 PM | Event Close
• 5:00 - 7:00 PM | Happy Hour

Presentation Descriptions

The State of Digital

• Digital Strategy: A lesson in critical marketing planning and development with Brian Bischoff, Principal in CapTech’s Customer Experience practice - Digital is an overloaded term with many interpretations. In this case study learn how a transportation and energy client constructed a sound digital strategy by asking 5 key questions. Walk away learning the tools, best practices, and success factors it takes to plan and execute a digital strategy no matter your industry.

• Own the Moment: Digital Marketing in Real Time with Art Stiefel, Director of Digital Marketing, Brownstein Group - For many brands, media and messaging needs to be done IRT (in real time) these days. If not, marketers may suffer from FOMO (fear of missing out) and be too late to the game. In this session Art will discuss ways that technology is helping their clients like IKEA and La Colombe own the moments that matter to marketers.

• A Manager's Guide to Data Driven Decisions with Amy Lavin, Director, Master of Science – Digital Innovation in Marketing, Temple University - This lightning talk will focus on how managers can use data and key performance indicators to make accurate and efficient decisions in a real time, fast paced environment

• More Than A Pretty Picture - Panel Discussion - On the surface, that Instagram post you just "Liked" from your favorite brand may seem like just a pretty picture. In reality, that single post was the outcome of many inputs: creative meetings, strategy sessions, a content calendar, brand pillars, etc. In "More Than A Pretty Picture," we'll look at Instagram strategy through the lens of senior marketers from a number of national brands, including Mitchell & Ness, Palette Group, Starr Restaurant Group, and United By Blue, and reveal the planning, challenges, and not-so-obvious details which result in serious Instagram strategies.

The Evolution of Traditional

• Emotions Through Physical Design with Nick Matarese, President and Creative Director, The Barn Creative - Nick Matarese shows why non-digital design and advertising can make stronger emotional connections to customers, and why that is important. He’ll show how to do it within your own marketing plans, who to spend those dollars on, and turning customers into ambassadors for your brand.

• Sponsored Content: The media’s shift in storytelling with Alisha Miranda, Client Success Manager, Technical.ly - Whether you call it native advertising, content marketing, advertorial content, or sponsored content, industry vets and digital natives agree: authentic and engaging content delivers the best experience. This lightning talk will cover a brief history lesson on the role of content in media, how the industry is defining sponsored content, and best practices to implement by major players across print and digital media.

• Marketing Extreme Belief with Steve Red, Chief Creative Officer and Steve O'Connell, Executive Creative Director, Red Tettemer O'Connell + Partners - They'll talk about how they took the category contrarian, Planet Fitness and told their story across every platform to grow their extreme belief into the largest gym brand in the country.

• Evolution of SEO with Lance Bachmann, Founder and President of 1SEO.com Digital Agency - In this 10-min lightning talk, learn where SEO came from, how SEO content started, what SEO is now, and where it's headed.

• Designing a Brand with Natalie Nixon, Associate Professor and the Director of The Strategic Design MBA program at Philadelphia University - In this case study learn what legacy brands have successfully applied design thinking in their brand strategy, what brands are applying this strategy today, and how small creative teams can do the same.

The Future of Media

• Creating Immersive Realities and Virtual Experiences with Ricardo Rivera, Creative Director and Co-founder, Klip Collective - How we experience the world is quickly changing. From the immersive world of experiential installations to virtual reality, we’re on the precipice on a whole new way of creating and communicating. With these new possibilities, experiences become more democratic, personal and meaningful.

• Not All Impressions Are Created Equal with George Ward, Chief Engagement and Innovation Officer, Allen & Gerritsen - A look into how marketers can expand the reach of a single execution by thinking creatively about how to share their brand message. Ward will demonstrate how his team is doing this for clients through the agency’s R&D unit, A&G Labs.

• Social Video - A guide to going viral. with Peter Heacock, Creative Director, Unpopular Now - A discussion on social advertising and influencer campaigns. An in-depth look at the future of commercials.

• Top Media Trends with Courtney Goldstein, Vice President of Digital Marketing, Comcast - The inside scoop 5 research-based media trends to follow this year.

• Digital Advertising is Growing Up (Finally!) with Ryan Hurley, Director of Performance Marketing, The Archer Group - Display advertising will be the largest digital tactic for marketers in 2016, and recent developments in measurement, standardization, and targeting have finally given brands the right tools to responsibly mature the way it’s assessed. This presentation will address how brands can make the most of their advertising, embracing both action and accountability across the digital landscape.

Coffee Sponsored by Sugarhouse Casino