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Successful Applications of Customer Analytics

The Wharton Customer Analytics Initiative (WCAI) continues to help shape the landscape of the customer analytics world. Building on momentum from previous years, our annual conference, “Successful Applications of Customer Analytics,” will return this spring. The day-long conference will be filled with practical applications to demonstrate the real-world impact of analytics on an organization’s strategic decision-making.

WCAI has curated each session for this year’s event by tapping on a diverse group of industry experts from companies such as American Apparel, Chase, Comcast Spectacor, Google, Michael J. Fox Foundations, Microsoft, and Qatar Airways.

The conference will be held at the brand new Logan Hotel on the Benjamin Franklin Parkway.

The Logan Hotel
Philadelphia, PA 19103
Map of location


  • Wharton Customer Analytics Initiative
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