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Tao of Content Marketing

With the proliferation of new media, everyday people are virtually awash in a sea of advertising white noise. Presently, the average American endures approximately 5,000 promotional messages each day. And they’re reacting just as we might expect: by tuning out.

The Tao of Content Marketing is a seminar that explores a new customer-driven approach to marketing: one that is, perhaps ironically, rooted in Taoist philosophies that are thousands of years old. Learn strategic approaches to digital engagement — including search, social media, and content marketing — that will draw your best audiences to you, build trust and credibility, and develop new customer relationships that last.

Specific topics include:

-Is traditional advertising dead?

-Organic vs. paid search marketing

-The role of social media in your marketing mix

-Content: the “critical other half” of successful digital engagement

This event is presented by Greg Ippolito and Bob Clements, founders of IMA.

Dock Street Brewery will co-sponsor the event, and provide attendees with complimentary, custom-brewed beers (to be selected).

Greg Ippolito, co-founder and creative director. Greg has developed award-winning campaigns, brand platforms and content strategies for clients as varied as Hyundai Motor America, Shire Pharmaceuticals, Sony Electronics and the University of Pennsylvania. He holds an M.Ed. in Educational Psychology from Temple University, speaks at various industry events about branding and multichannel marketing (including a TEDx talk last September), and is a contributor to AdWeek, Marketing Daily, Technical.ly Philly and CMO.com.

Bob Clements, co-founder and online marketing director. Bob brings more than a decade of integrated marketing expertise to clients and the team, specifically: search engine marketing, search engine optimization, media purchasing/placement and website optimization strategies. His wide spectrum of experience spans across e-commerce, lead generation and awareness campaigns, for both B2B and B2C clients. Bob has achieved success for clients as varied as ConAgra Foods, Merck Pharmaceuticals, Independence Blue Cross, Charming Shoppes and Vertex, Inc.

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Free Library of Philadelphia - Parkway Central Library
1901 Vine Street, Philadelphia, PA 19103
Skyline Room | 4th Floor
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Organizers

  • Business Resource and Innovation Center at the Free Library of Philadelphia
  • IMA
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