Design Entrepreneur, Product Strategist + Customer Experience Expert, Chris Bye has led the development of many award-winning digital product experiences for global retailers and world-famous brands. Currently, he is Chief Instigator of ByeDesign, a studio that uses a human-centered approach and detail-obsessed craft to create products that motivate + inspire.
As former CEO of Philadelphia’s Tonic Design Co, Chris led a fearless community of strategists and makers—human technology experts who shared a belief in the value of design as a business-driving force. The agency earned an impressive client list that featured household names and global retailers and won multiple awards for inspired work that fostered meaningful connections between brands and consumers. One especially notable achievement was the 7-Minute Workout app designed for Johnson & Johnson. Downloaded more than 1 million times, the app has been showcased by Apple and enjoys a 5-star rating on iTunes.
In 2015, with over five years of entrepreneurship behind him, Chris decided to leave Tonic to pursue new ideas and ventures. He now consults with his company, ByeDesign, for forward-thinking enterprises ranging from Fortune 500 companies to startups about digital product design, customer experience, and the way technology can utilize empathy + insights to improve people's lives.