George Ward started his career in user experience, working with national clients including Expedia.com and TIME at Razorfish. He joined Neiman (which was later acquired by Allen & Gerritsen) in 2007 as Associate Director of Strategy & Insights, and two years later co-founded A&G Labs, the agency’s innovation unit, where he leads on strategy and execution for clients like Beats By Dr. Dre and Campbell’s Soup Company.
In 2015 Ward became A&G’s Chief Engagement & Innovation Officer, overseeing the engagement strategy, user experience, media, activation, production, development and technology departments while continuing his work on clients such as XFINITY and Sunoco and his leadership of A&G Labs. Throughout his time in the industry Ward has been in many roles, including analytics, research, web design, and social media strategy. The common thread – and what drives Ward - is an understanding of what motivates the consumer, and how brands can tap into those behaviors to create meaningful experiences that align with organizational goals.
Sessions I’m Presenting
|Affiliation||Allen & Gerritsen|