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George Ward


George Ward

George Ward started his career in user experience, working with national clients including Expedia.com and TIME at Razorfish. He joined Neiman (which was later acquired by Allen & Gerritsen) in 2007 as Associate Director of Strategy & Insights, and two years later co-founded A&G Labs, the agency’s innovation unit, where he leads on strategy and execution for clients like Beats By Dr. Dre and Campbell’s Soup Company.

In 2015 Ward became A&G’s Chief Engagement & Innovation Officer, overseeing the engagement strategy, user experience, media, activation, production, development and technology departments while continuing his work on clients such as XFINITY and Sunoco and his leadership of A&G Labs. Throughout his time in the industry Ward has been in many roles, including analytics, research, web design, and social media strategy. The common thread – and what drives Ward - is an understanding of what motivates the consumer, and how brands can tap into those behaviors to create meaningful experiences that align with organizational goals.

Sessions I’m Presenting

Contact Details

AffiliationAllen & Gerritsen
LocationPhiladelphia, PA