Ryan Hurley

Ryan Hurley is the Director of Performance Marketing at The Archer Group, the largest independent digital marketing agency in the region, located in Wilmington, DE. In his role at Archer, Ryan oversees clients’ media strategy and planning for Search and Display, as well as analytics across media and web initiatives. With over a decade of analytics experience, and 8 years dedicated specifically to media analytics, Ryan has helped dozens of brands ensure budgets and strategies are built upon strong analytical insight, including large regional brands such as Wawa, to national brands such as CVS and Nissan. Prior to Archer, Ryan led Analytics at the ad technology company, PointRoll.