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Media

The strategy around technology coverage & promotion. Think: content marketing, digital marketing strategy, social networks.

Track Day Events

  • Media Conference

    This full day conference will touch on a variety of trends, best practices, case studies and more surrounding the wide umbrella that is 'media'. The day will be split into three different sections - The State of Digital, The Evolution of Traditional and The Future of Media. End the event with a Twitter Q&A panel discussion where you can get your questions answered and leave with actionable advice for your personal brand, company, organization, etc.

    Tuesday, May 3, 10:00am–7:00pm

Speakers

  • Steve Red

    Steve Red

    Steve is an art director by trade, a writer by passion and a strategist by gut. He founded his agency, then called Red Tettemer, now Red Tettemer O’Connell + Partners in 1996 and grew it in the early years by building brands in the entertainment and tech industries, including becoming Comcast’s AOR for

    @redtettemer
  • Courtney Goldstein

    Courtney Goldstein

    Courtney Goldstein is Vice President of Digital Marketing at Comcast, the largest cable and broadband provider in the United States. In this role, she oversees digital media strategy across Search (SEM & SEO), Display and Social acquisition channels - most notably managing Google's 14th

  • Nate Nichols

    Nate Nichols

    The founder of Palette Group, Nate Nichols has over a decade of digital marketing and creative professional experience. His firm specializes in digital marketing strategy, helping companies ideate, execute and deliver new content and campaigns to better connect with their audience. Palette Group has now

    @thenichols
  • Amy Lavin

    Amy Lavin

    Amy A. Lavin first joined the Fox School in 2012, as an adjunct professor of Management Information Systems. In 2015, she joined the school as a full time assistant professor. At Fox, Amy has taught multiple sections of Information Systems in Organizations and Data Analytics. Prior to joining the Fox

    @amyalavin
  • Zack Seward

    Zack Seward

    Zack Seward is Editor-in-Chief of Technical.ly, the local technology news network. Previously, Seward was the Innovations Reporter at WHYY and NewsWorks.org in Philadelphia. Before that, he worked at WXXI in Rochester, N.Y., as a reporter and editor for a statewide public radio reporting project. Seward

    @zackseward

Track Presented by

  • CapTech Ventures, Inc

Track Supported by

  • Cashman & Associates
  • Philadelphia University
  • 1SEO

Track Collaborators

  • University of Pennsylvania

Collaboration Powered By

  • University of Pennsylvania